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Tourism Alliance Victoria - Managing professionalism in visitor servicing
Tourism Alliance Victoria manages the Accreditation program for Visitor Information Centres (VICs) in Victoria, Australia. The program allows VICs to carry the nationally recognised trademark (left) by adhering to risk, quality control and customer service principles.
There are currently 74 accredited VICs right throughout the state, these are listed below:
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About Visitor Information Centres
Visitor Information Centres (VICs) are designed to enrich the experience of Visitors to a region and to encourage them to stay longer. This is achieved through informing the visitor of what to do and see and where to stay. Research on VICs in Victoria, New South Wales and Canada has shown that VICs increase the amount of money visitors spend in a region and they contribute to dispersal.
Download VIC Fact Sheet
What is Accreditation?
Because there are few barriers to starting up a business in the tourism industry it is essential for the industry to have a benchmarking tool. Accreditation ensures that a commitment to professionalism and good business practice is applied. Accreditation is essentially a set of standards that have been established by and for the tourism industry covering good business practice and customer service. This means when you visit an Accredited tourism business you are entitled to expect professional service in a well-managed and safe environment.
For more information visit www.atapvic.net.au
Branding
The yellow i sign with the blue background that you see above is a registered trademark and can only be used by a VIC that has gone through the accreditation program. Download a copy of the VIC Brand Style Guide.
Purchase Products for your VIC
Tourism Alliance sells:
- VIC "i" Sign Flags
- VIC "i" sign button badges
- Enamel "i" sign pins
Download a copy of our Product Price List
Requesting Bulk Brochures
Information on how to request bulk quantities of Victorian tourism-related brochures, please go to the Tourism Victoria website for more information.
More information
Please contact Tourism Alliance Victoria for more information on 03 8662 5425 or email info@tourismalliance.com.au
Archived Stories
2010 Visitor Information Centre Summit
2009 Visitor Information Centre Summit
2008 Visitor Information Centre Summit
2007 Visitor Information Centre Summit
2006 Visitor Information Centre Summit
2005 Visitor Information Centre Summit
2004 Visitor Information Centre Summit
2003 Visitor Information Centre Summit
Tourism Alliance Victoria ©2009