Tourism Alliance Victoria - Managing professionalism in visitor servicing
Tourism Alliance Victoria manages the Accreditation program for Visitor Information Centres (VICs) in Victoria, Australia. The program allows VICs to carry the nationally recognised trademark (shown left) by adhering to risk, quality control and customer service principles.
The new Victorian Visitor Information Centre Accreditation requirements are now available. Click here for your copy.
List of Victorian Visitor Information Centres.
Download a copy of the Visitor Information Centre Activity Plan.
VTIS Briefings
Tourism Alliance in partnership with Tourism Victoria is providing the opportunity for each VIC Regional Network Group to present to the Victorian Tourism Information Service (VTIS) staff on their product offering.
This initiative provides VICs with an opportunity to further promote their area and VIC and also encourages each VIC Regional Network Group to work collaboratively to deliver a presentation for their region.
For details regarding the VTIS Staff Briefings click here.
Profiling Victoria VIC's
Tourism Alliance Victoria conducted a data capture survey of accredited VICs in July 2006. The purpose of the survey was to gain information on VIC practices, services and structures in order to better understand accredited VICs in Victoria and utilise the information to further assist VICs in the future.
It is intended to undertake this survey on an annual basis in order to provide sufficient and accurate information to industry stakeholders and continue to assist accredited VICs in the future. The data can also be used as a benchmarking tool for accredited VICs and allow comparisons to be made on yearly basis.
Click here for a copy of the survey results.
Purchase Products for your VIC
Tourism Alliance sells:
- VIC "I" Sign Flags
- VIC "I" sign button badges
- Enamel "i" sign pins
- Manual: How to Establish & Operate a Visitor Information Centre
Download a copy of our Product Price List
Requesting Bulk Brochures
Information on how to request bulk quantities of Victorian tourism-related brochures.
VIC Accreditation Review
Tourism Alliance Victoria in partnership with the Australian Tourism Accreditation Program (ATAP) and the Tourism Accreditation Board of Victoria reviewed the VIC Accreditation Standards in 2006/2007.
The review took place in order to more accurately reflect current VIC practices, promote continuous improvement and maintain Victoria's position as best practice and leaders in Visitor Servicing.
Download a copy of the VIC Accreditation Discussion Paper.
About Visitor Information Centres
Visitor Information Centres (VICs) are designed to enrich the experience of Visitors to a region and to encourage them to stay longer. This is achieved through informing the visitor of what to do and see and where to stay. Research on VICs in Victoria, New South Wales and Canada has shown that VICs increase the amount of money visitors spend in a region and they contribute to dispersal.
Download VIC Fact Sheet
2008 Visitor Information Summit- Marysville
More than 100 Visitor Information Centre managers and staff from across the state gathered in Marysville in August 2008 for the 8th annual Visitor Information Centre Summit.
For more information, please click here
Visitor Information Centre Presentations
- Demonstrating the value of Visitor Information Centres to local councils
- Dream, Create, Design and Build
- A snapshot of Visitor Statistics for Victorian VIC's
- Dispute Resolution, dealing with consumer complaints
- How can I help you? Serving all members of the community
- The good, the bad and the accommodating about Online Booking Services - Peninsula Visitor Information Centre and the Ballarat Visitor Information Centre
- Customer Service Training - Do we know it all?
- PR Darling! The art of Public Relations and Promotion
What is Accreditation?
(www.atap.net.au)
Because there are few barriers to starting up a business in the tourism industry it is essential for the industry to have a benchmarking tool. Accreditation ensures that a commitment to professionalism and good business practice is applied. Accreditation is essentially a set of standards that have been established by and for the tourism industry covering good business practice and customer service. This means when you visit an Accredited tourism business you are entitled to expect professional service in a well-managed and safe environment.
For more information visit www.atap.net.au
Download a copy of the VIC Brand Style Guide. Note the italic "i" sign is a registered trademark and can only be used by licence holders.
Archived Stories
2005 VIC Summit
2004 VIC Summit
2003 VIC Summit
Frequently Asked Questions