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Tourism Alliance Victoria - Managing professionalism in visitor servicing
Tourism Alliance Victoria manages the Accreditation program for Visitor Information Centres (VICs) in Victoria, Australia. The program allows VICs to carry the nationally recognised trademark (left) by adhering to risk, quality control and customer service principles.
There are currently 74 accredited VICs right throughout the state, these are listed below:
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About Visitor Information Centres
Visitor Information Centres (VICs) are designed to enrich the experience of Visitors to a region and to encourage them to stay longer. This is achieved through informing the visitor of what to do and see and where to stay. Research on VICs in Victoria, New South Wales and Canada has shown that VICs increase the amount of money visitors spend in a region and they contribute to dispersal.
Download VIC Fact Sheet
What is Accreditation?
Because there are few barriers to starting up a business in the tourism industry it is essential for the industry to have a benchmarking tool. Accreditation ensures that a commitment to professionalism and good business practice is applied. Accreditation is essentially a set of standards that have been established by and for the tourism industry covering good business practice and customer service. This means when you visit an Accredited tourism business you are entitled to expect professional service in a well-managed and safe environment.
For more information visit www.atap.net.au
Branding
The yellow i sign with the blue background that you see above is a registered trademark and can only be used by a VIC that has gone through the accreditation program. Download a copy of the VIC Brand Style Guide.
Purchase Products for your VIC
Tourism Alliance sells:
- VIC "i" Sign Flags
- VIC "i" sign button badges
- Enamel "i" sign pins
- Manual: How to Establish & Operate a Visitor Information Centre
Download a copy of our Product Price List
Requesting Bulk Brochures
Information on how to request bulk quantities of Victorian tourism-related brochures, please go to the Tourism Victoria website for more information.
2009 Visitor Information Summit - Bendigo
Tourism Alliance Victoria runs a yearly summit for all VIC Staff around the state, the most recent event was the 9th Annual Visitor Information Centre Summit which was held in Bendigo 5 to 7 August 2009. The summit is the main event on the professional development calendar for VIC Managers and staff and also provides a great networking opportunity for all.
For more information, please click here
2010 Visitor Information Summit - Warrnambool
The 2010 VIC Summit is being held Wednesday 4th to Friday 6th August in Warrnambool. Planning is already underway and more details will be posted in the website.
2010 Professional Development Calendar
The dates for the 2010 Professional Development calendar are as follows:
- Wednesday 10th March
- Thursday 17th June
- Wednesday 27th October
All details will be distributed to the Victorian VIC Network prior to each session.
More information
Please contact Fiona Brooke, Industry Development Coordinator for more information on 03 8662 5425 or email fiona@tourismalliance.com.au
Archived Stories
2009 Visitor Information Centre Summit
2008 Visitor Information Centre Summit
2007 Visitor Information Centre Summit
2006 Visitor Information Centre Summit
2005 Visitor Information Centre Summit
2004 Visitor Information Centre Summit
2003 Visitor Information Centre Summit
Tourism Alliance Victoria ©2009