Current Projects
Tourism Alliance has been engaged by the Victorian Government and other authorities to deliver a number of different projects and programs. Some of the more recent projects and activities include:
Review of the Latrobe Tourism Advisory Board
This review was undertaken for Latrobe City Council. The Latrobe Tourism Advisory Board had been operating for almost ten years and in that period had overseen the development of a tourism plan for Latrobe City and the establishment of the Latrobe City Business Tourism Association. The purpose of the project was to assess the Board's operations, review its Terms of Reference and provide recommendations as to the future direction of the Board. The report for the project is currently being finalised.
Input into the Review of the Tourism Services Unit in Mt Alexander Shire
Tourism Alliance Victoria was asked to prepare a report as part of a broader review of tourism services in Mount Alexander Shire. The purpose of the report was to provide an external environmental scan; that is, insights into the strategic direction of tourism at State level, and into the structures, activities and experiences of other local government tourism services in regional Victoria; in order to help inform planning and decisions regarding the future direction of tourism services in Mount Alexander Shire. This report was delivered in December 2009. Outcomes of the broader review are pending.
Business Events Victoria
Business Events Victoria (founded by the Regional Victoria Conference Group) is a growing, membership-based group that has been operating since 1996. It operates as a collective group of conference venues, accommodation providers, tour operators, local councils, regional tourism organisations and service providers who have identified the need for a coordinated and cooperative industry approach to the marketing and promotion of business events for regional Victoria.
Tourism Alliance Victoria currently provides secretariat services to Business Events Victoria Click here for more information about Business Events Victoria
Industry Development Program
Tourism Alliance currently delivers a Tourism Industry Development Program for the Victorian State Government. The program involves:
- Managing the Visitor Information Centre Accreditation Program across a network of 74 Visitor Information Centres;
- Delivering professional development and vocational training to Visitor Information Centres, local and regional organisations;
- Providing strategic direction and advice to regional tourism organisations and local tourism associations;
- Providing independent advice and consultation services regarding regional tourism management to the regionally located local councils in Victoria.
Regional Event Information Collection
Tourism Alliance Victoria has been contracted by Tourism Victoria update and maintain their events database which is to listed on visitvictoria.com. As part of the Agreement Tourism Alliance Victoria is required to maintain this events database by managing the events currently on the system as well as using its database to attract more events. To find out more information on ways to list your events Click here.
Regional Tourism Community Awareness Campaign
Tourism Alliance Victoria, together with Prime TV, has partnered with 21 local government organisations and tourism associations to produce the third Regional Tourism Community Awareness Campaign. Click here for more information
If you wish to see the advertisement - just click on the image to the left.
Past projects
Tourism Awards Information Sessions
Tourism Alliance were contracted to deliver a series of workshops to potential entrants of the State Tourism Awards. These workshops were designed to give first time entrants an insight into the process of entering the Tourism Awards including tips for writing a submission. Tourism Award Mentors were also on hand to assist with the delivery of the sessions.
Wimmera Mallee Tourism Project
In July 2009 Tourism Alliance Victoria undertook a study of the Wimmera Mallee's tourism capacity and potential. Almost two weeks was spent in the project region conducting almost 100 consultations and discovering the product. The study concluded at the end of September 2009 and included product development opportunities, current visitation and markets and options for a tourism structure to include the local governments of Buloke, Hindmarsh, West Wimmera and Yarriambiack.
A United Approach to Tourism
In early 2009, Tourism Alliance Victoria (TAV) developed a plan to grow the economic return from tourism within the region defined broadly by the municipalities of Mitchell, Shepparton, Strathbogie and Murrindindi. TAV undertook the research project to identify the existing tourism performance of the region, encompassing the four councils, and to recommend a clearly defined plan to grow the industry into the future. This was achieved by conducting interviews with key stakeholders, experiencing various tourism products in many towns and attending at least one event in Mitchell Shire, the Shire of Strathbogie and the City of Greater Shepparton.
Recommended findings included developing a consolidated regional tourism offering, one overarching tourism body or Regional Tourism Organisation (RTO) to provide a cohesive and collaborative approach to marketing, funding applications, event planning and branding. The Council and tourism association websites were reviewed in this project. The lack of quality tourism product was identified as a weakness; however there was a good base of product with potential for further development in the tourism market. Opportunities and strengths for this development were explored as were barriers to development, weaknesses and threats in the defined region.
My Business, My People
Tourism Alliance Victoria, as the lead agent of the Tourism and Hospitality Consortium, has successfully secured funding to help deliver the My Business, My People Program. The program is a Victorian Government initiative developed by the Department of Innovation, Industry and Regional Development (DIIRD).
Finding and keeping skilled workers has become the number one concern facing many small businesses. The Victorian Government is investing $10.6 million over the next four years in the My Business, My People initiative which assists Victorian small and medium sized business owners and operators plan to attract and retain the skills and staff they need to grow into the future. Click here for more information Business My People
Otways Project
The Otway Hinterland Capacity Building Project, supported by the Department of Sustainability and Environment through the New Futures for the Otways Tourism Initiative enables Tourism Alliance Victoria to work with the Otway Hinterland Tourism community for a three year period (2004-2007).
Tourism Alliance Victoria will assist with the implementation of the initiatives generated by the community to build on their current capacity by supporting a range of initiatives to develop skills, expand experience and strengthen the tourism industry so as to be more competitive and sustainable in the long term. Click here for more information
Country Victoria Events Program
The Country Victoria Events Program was established by the state government in 1998 to provide financial support for minor regional events as a way of assisting them to develop and become significant attractions for the region. The goal was to make these events grow in profile so that they had the potential to attract state and national visitors (and to some extent international visitors).
The program was originally titled the Minor Regional Events Program and was managed by the Major Events Unit of Tourism Victoria. In September 2000, Tourism Alliance Victoria assumed day-to-day management responsibility for the program. Click here for more information
Drought Assistance Program
Tourism Alliance developed and delivered the Drought Assistance Program in nominated regions across Victoria. The project provided training and professional assistance to small businesses to increase the survival rate of tourism businesses, assist business capitalise on tourism marketing campaigns and to improve the overall business acumen of tourism businesses.
Risk Management Program
This project delivered a comprehensive risk management program including on-site risk assessments for 67 Adventure Tourism operators throughout Victoria. The project was implemented on behalf of the State Government.