How you benefit from Tourism Alliance Victoria

The services and functions that we provide are designed to help members enhance their tourism businesses. These include:

• Workshops to help build knowledge and understanding of compliance and legislative and licence requirements affecting small businesses;

• Development of practical tools, such as risk management  templates, a safe touring manual; and accident reporting;

• Specific business advice for product development and packaging;

• Facilitate business networks, and

• Timely information and communication.

Our workshops cover topics such as:

• Sustaining your Tourism Business;

• Starting Up in Tourism;

• Risk Management;

• Adventure Tourism;

• Visitor Information Summit; and

• Regional Tourism Exchange.

We offer strategic and development assistance to member tourist associations and tourism umbrella groups, including:

• Developing a strategic direction for tourism on a regional basis;

• Developing effective local and regional tourism associations that have pragmatic structures and that work to an agreed plan;

• Managing the relationships between local/regional tourism associations, local councils and the broader community;

• Accessing workshop facilitators who understand the regional tourism system and can motivate and deliver outcomes.

On a broader level, we represent our members’ concerns directly to state and local government on a range of issues from:

• Tourism policy;

• Economic development;

• Insurance and professional idemnity;

• Regional infrastructure and services;

• Licensing reforms across government agencies such as

• Parks Victoria, DSE, and Marine Safety Victoria and WorkSafe Victoria; and

•  Codes of conduct.

 Together, we are building a stronger tourism industry.

Drought Assistance Program

Tourism Alliance developed and is delivering the Drought Assistance Program in nominated regions across Victoria.  The project is providing training and professional assistance to small businesses to increase the survival rate of tourism businesses, assist business capitalise on tourism marketing campaigns and to improve the overall business acumen of tourism businesses.  Over 280 business are anticipated to participate.

Industry Development Program

Tourism Alliance currently delivers a Tourism Industry Development Program for the Victorian State Government. The program involves:

• Managing the Visitor Information Centre Accreditation Program across a network of 67 Visitor Information Centres;

• Delivering professional development and vocational training to Visitor Information Centres, local and regional organisations;

• Providing strategic direction and advice to 30 regional tourism organisations and over 100 local tourism associations;

• Providing independent advice and consultation services regarding regional tourism management to the 48 regionally located local councils in Victoria.

Risk Management Program

 This project delivered a comprehensive risk management program including on-site risk assessments for 67 Adventure Tourism operators throughout Victoria. The project was implemented on behalf of the State Government.

Gold 150 Project

The Gold 150 Celebration recognised the 150^th Anniversary of the Discovery of Gold in Victoria. The project supported regional tourism events and infrastructure projects and an umbrella marketing campaign. The campaign raised over $800,000 in industry dollars with 22 councils and 19 community groups participating during the 12 month program.

Regional Co-operative Marketing Program (RCMP) 

Our staff delivered the Regional Co-operative Marketing Program over an 8 year period. The program included co-ordination and liasion with 11 regional marketing boards across Victoria. We advised the boards on tourism marketing and branding strategies, governance and meeting procedures, financial management and administration of incorporated associations. We applied continuous improvement to the program over the project period