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Tourism Alliance Board of Directors
Matthew Noble - Chair
With qualifications from William Angliss Institute in Hospitality Management, Matthew pursued a career in the restaurant industry which led him to a passion for wine and culinary tourism. Matthew has also toured many of the world’s renowned food and wine destinations over a number of years.
Returning to Melbourne in 1998, Matthew founded the Australian Wine Tour Company and has been the sole director for the past 10 years. During his time in tourism, Matthew has been very active within the industry and is currently on the board of the Victorian Food & Wine Tourism Council and is an invited representative for tourism operators on the Tourism Excellence Steering Committee. Matthew also freely gives up his time to act as a mentor to a number of Tourism Operators.
Matthew has previously been involved with Destination Yarra Valley Dandenong Ranges Tourism, Commonwealth Games 2006 - Backpacker Reference Advisory Group/Tourism Victoria, Backpacker Operators Association of Victoria and Yarra Ranges Regional Marketing Limited.
The Australian Wine Tour Company has been a supporter of Tourism Alliance as a member since 1999. Other memberships include VECCI, Backpacker Operators Association of Victoria, Australian Sommeliers Association and the Australian Tourism Export Tourism Council. The Australian Wine Tour Company has also been a winner at the 2004 Victorian Tourism Awards receiving the Significant Tour & Transport Operator Award. Other achievements include Certificate of Accreditation with the Better Business Tourism Accreditation Program (now ATAP), Department of Infrastructure Bus Operations and Parks Victoria. The Australian Wine Tour Company were also winners of the 2006 Great Wine Capitals of World ‘Best of Award’ for services to Wine Tourism.
Matt is passionate about Tourism Industry and ensuring the highest professionalism standards are maintained and would like to take this opportunity to assist in Tourism Alliance’s further advancement as a leading industry provider of professional services.
Sue O'Brien - Deputy Chair
Sue is the General Manager for Chateau Yering Historic House Hotel – a member of the exclusive French-based Relais & Chateaux hotel group. Her role includes hotel management and marketing and promotes the property on the local, interstate and international stage. Sue regularly hosts visiting media dignitaries from every corner of the globe.
Sue has been working in the Victorian tourism industry since the late 80’s and has been involved with many projects and organizations including:
- The Yarra Valley Grape Grazing Festival.
- The production of the first Victorian tourism/travel TV show “Our Victoria”.
- Yering Station Winery as the Tourism, Media and Events Manager.
Sue has also been involved on many committees and programs within the Yarra Valley Region including:
- The Yarra Valley Food Group as a founding committee member.
- A committee member of the Tourism Information Centre.
- YVDTR Campaign Committee.
Since 2005, Sue has been a Board member of Tourism Alliance Victoria Ltd. Her time on the board has been both rewarding and challenging. She believes that especially in such difficult economic times, her knowledge, hands-on experience and international contacts can be of ongoing benefit to Victoria’s tourism Community.
Roger Grant
Roger Grant is the Executive Director of the regional tourism body Geelong Otway Tourism (Hall of Fame 1999 Victorian Tourism Awards) and is also currently a director of Great Southern Touring Route (Victorian Tourism Awards winner 2000). In 2004, Roger was awarded the Victorian Tourism Award for Outstanding Contribution By An Individual.
Prior to his present position, Roger was the Tourism Manager for what is now Parks Victoria for seven years. During this time Roger was awarded both Anzac and Churchill fellowships to study tourism issues in North America and New Zealand.
Roger has a Master of Arts degree from the University of Alberta Canada in addition to Education and Physical Education Degrees.
Roger has been a board member since the beginning of Tourism Alliance Victoria.
Terry Robinson
Terry Robinson currently is the Chief Executive Officer of Destination Gippsland. Destination Gippsland is the peak tourism body for Gippsland and provides a sustainable platform for the development of tourism in the region. It focuses on marketing, industry development, investment and infrastructure projects.
Previously Terry was the Operations Manager of the Phillip Island Nature Park, which includes attractions such as the Penguin Parade, Nobbies Centre and Koala Conservation Centre. He was also the Director of Marketing at the Park for three years. Prior to the Nature Park he was the Manager of Tourism and Economic Development for the Indigo Shire Council, based in Beechworth, a position he held for five years. Terry has been on the Tourism Alliance Board for four years.
Terry has a Bachelor of Economics Degree from Monash University as well as post graduate qualifications in tourism and marketing also from Monash and has been involved in regional tourism for 15 years having previously worked in Cobram Barooga and Yarrawonga.
www.destinationgippsland.com.au
Bryan McGoldrick
Bryan is employed with William Angliss Institute as the Manager of the Resort Management Department. He is responsible for the Diploma of Resort Management courses which have a Spa, Dive or Marine focus and continue to provide graduates to the Resort and Hotel Industries throughout the world. Bryan liaises with operators within the tourism and hospitality industries from Australia and overseas assisting with their operational requirements. This work has provided Bryan with a broad understanding of the complexities that businesses face on a day to day basis.
Prior to Bryan’s employment with William Angliss, he was heavily involved in tourism and hospitality as a business owner/operator. This experience provided Bryan with firsthand knowledge of what is required to be successful in the competitive areas of retail services, travel and training.
Bryan has experience with interacting and liaising with government, industry and statutory bodies through past and current positions. Currently he holds the following positions:
- President – Dive Industry of Victoria Association (DIVA - Industry peak body for Scuba Diving in Victoria)
- Industry Representative – Dive Industry Liaison Group (Port of Melbourne Corporation - Channel Deepening Project)
- Vice President – Victorian Artificial Reef Society (VARS - HMAS Canberra project)
Through Bryan’s experience, he is aware of the importance of having strong representation in dealing with government and semi-government authorities. Also as most operators within the Tourism Industry have limited budgets and available time to properly promote and represent their businesses it is important to have the benefit, support and resources of a representative body like Tourism Alliance Victoria.
Bryan welcomes the opportunity of working closely with the other Board members to ensure that every opportunity is taken to advise, promote and represent the Victorian Tourism Industry and its individual operators at all levels.
Chris Buckingham
Leads Destination Melbourne, the regional tourism organisation for Greater Melbourne. Until recently, he played a pivotal role in the development of the Gippsland Tourism Sector.
Chris is passionate about the tourism industry and optimistic about the future of Melbourne and Victoria as an outstanding global visitor destination.
His priorities are:
- The sustainable development of tourism industry,
- Effectively communicating the significance of tourism and
- Ensuring that we grow effective leaders in the tourism industry
- Enhancing the working relationship between Melbourne and regional Victoria
Chris is a Certified Practising Marketer through the Australian Marketing Institute and a Graduate member of the Australian Institute of Company Directors.
Chris lives in Moe with his family. His latest obsession is surfing, which does not occupy enough of his time.
www.destinationmelbourne.com.au
Tracy Hore
Tracy has worked within the Tourism & Hospitality Industry for more than 20 years, commencing her career within the outbound wholesaling market before spending 15 years within Hotels in both Business Development and Marketing positions for organisations including The Ritz-Carlton Hotel Company, Mirvac Hotels and Le Meridien Hotels & Resorts.
Tracy moved into Tourism Attractions in 2006, joining AFL World in the role of Sales & Marketing Manager and managing the attraction on a day-to-day basis, also becoming a member of the Peter Rowland Leadership Group. Upon the decision to relocate elements of AFL World to the new National Sports Museum located at the MCG, Tracy joined the Melbourne Cricket Club as a consultant to the National Sports Museum in both marketing and operational delivery.
Tracy has run her own hospitality consultancy business, specializing in working with boutique hotel operators.
Tony Hogarth
Tony Hogarth is the General Manager Victoria and General Manager Network Sales for Prime Television Limited, which is part of the publicly listed media organization - Prime Media Group Limited.
Prior to his current role Tony has held the position of General Manager of Golden West Network in Western Australia and Western Australian Manager for Seven Affiliate Sales.
His experience in the media industry is over a period of 23 years, with 17 years in senior management positions.
He has been a judge for the Western Australian ‘Top Tourism Town Awards’ and through business association has worked closely with the tourism industry in both Western Australia and Victoria.
Barbara Chalkley
Barbara has a marketing and business/product development background across a broad range of areas including international conferences with Conference Australia, product development and marketing with the Department of Innovation, Industry and Regional Development, Victorian Food Council and the Royal Melbourne Show Grounds.
Barbara's most recent role was Manager, Tourism, Marketing and Development of Ballarat City Council.
Matt Jones - Chairperson - Young Tourism Network
Matt is the Marketing and Tourism Co-ordinator for the Royal Botanic Gardens Melbourne and the Australian Garden at the Royal Botanic Gardens Cranbourne.
Matt has worked at a number of key Melbourne attractions including the Melbourne Aquarium, Melbourne Zoo, Werribee Zoo and the Royal Botanic Gardens in a variety of environmental education and tourism related roles.
With qualifications in Natural Resource Management and also Business Management, Matt's role within the Royal Botanic Gardens focuses on Tourism product development, sales/trade marketing, media, PR and advertising.
Matt is also actively involved in the tourism industry as the Chairperson of the Young Tourism Network, Committee member of Young ATEC, Secretariat and Public Officer for the Japanese Tourism Council and a Board member of Surf Coast Tourism.
Matt was also awarded the 2008 Lynette Bergin Tourism Fellowship with a focus for the study tour being on Botanic Gardens and National Parks tourism experiences throughout North America and also learning more about the North American tourism market.
Tom Smith (Observer)
Tom has worked in many senior positions within the tourism industry including General Manager - Marketing and Public Affairs at Melbourne Aquarium, CEO of Ballarat Tourism and Shipwreck Coast Tourism and was instrumental in establishing Great Ocean Road Marketing and the highly successful Great Southern Touring Route. Tom now works on various projects within Tourism Victoria.
Tom was recognised for his contribution to the Victorian Tourism Industry at the 2001 Victorian Tourism Awards when he received the award for "Outstanding Contribution by an Individual".
Tom was the Chairman of Country Victoria Tourism Council (before it became Tourism Alliance) for nine years.